# Direct Booking Revenue Calculator

> Calculate your annual OTA commission costs and see how much your hotel could save by shifting a share of bookings to direct channels.

Canonical: https://njoy.consulting/calculator
Last updated: 2026-08-27

See exactly how much OTA commissions are costing you annually, and what shifting 20% of bookings to direct would be worth.

## Your Numbers

Monthly Revenue (USD)

OTA Commission Rate (%)

% of Bookings via OTA

Target Direct Shift (%)

## How the Calculation Works

We calculate the commission you currently pay on OTA bookings (monthly revenue × OTA percentage × commission rate). We then calculate the saving if you shift your target percentage of bookings from OTA to direct - at zero commission cost. The saving assumes you maintain the same total booking volume.

A realistic direct booking shift for an independent property implementing a deliberate direct strategy over 12 to 18 months is 15 to 25 percentage points. The properties NJoy Consulting works with typically achieve this within 18 months.

[Read: How to Reduce OTA Dependency →](https://njoy.consulting/articles/ota-dependency-direct-bookings)

## Want Help Achieving This?

NJoy Consulting builds direct booking strategies for hotels and tour operators across Southeast Asia and Europe.

[Get in Touch](https://njoy.consulting/contact) [See Services](https://njoy.consulting/services)

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## Benchmarks

Independent properties in Southeast Asia typically have 20–35% direct bookings. After 18 months of deliberate strategy, high-performing properties reach 45–60%.

Booking.com: 15–17% | Agoda: 15–18% | Airbnb: 14–16% | Expedia: 18–25%

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