# Free resources

> Free SEO checklists, content maps, and keyword tools for travel and tourism brands. Download guides built for hotels, DMOs, and tour operators.

Canonical: https://njoy.consulting/resources
Last updated: 2026-09-21

Practical tools and guides for travel and tourism brands. Use the checklists free and see your AI readiness score without an email.

## Free tools and guides

Calculators, checklists and planning resources built for hotels, tour operators and travel brands.

### OTA commission calculator

Enter monthly revenue and OTA commission. See annual platform cost and what shifting 20% of bookings to direct is worth.

[Use calculator](https://njoy.consulting/calculator)

### UTM builder and checker

Build tagged links with presets for Google Business Profile, OTAs, email, social and QR codes, then check existing links for tagging mistakes.

[Build links](https://njoy.consulting/utm-builder)

### Booking funnel calculator

See conversion and drop-off from visit to booking, model one step improving, and compare what direct and OTA bookings keep.

[Run the numbers](https://njoy.consulting/booking-funnel-calculator)

### Travel events calendars 2026

Month-by-month festivals, public holidays and tourism peaks for Southeast Asia and Europe, with content planning notes.

[SEA calendar](https://njoy.consulting/calendar/asia) [Europe calendar](https://njoy.consulting/calendar/europe)

Featured

### 40-point GBP audit checklist

Use the 40-point Google Business Profile checklist to score your travel brand and see a prioritised fix list.

[Open free checklist](https://njoy.consulting/gbp-checklist)

### AI website readiness scan

Scan your website for accessibility, answer-ready content and trust. See the score free; email unlocks priority actions and the PDF.

[Run scan](https://njoy.consulting/ai-ready)

### Peak season pricing guide

When to raise rates and by how much, benchmarked for Cambodia, Vietnam, Thailand, Bali and European destinations.

[View guide](https://njoy.consulting/peak-pricing)

## Prefer reading first?

Practical articles on SEO, content and direct bookings for travel brands.

[Browse articles](https://njoy.consulting/articles) [Get in touch](https://njoy.consulting/contact)