Direct Booking Revenue Calculator
See exactly how much OTA commissions are costing you annually, and what shifting 20% of bookings to direct would be worth.
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How the Calculation Works
We calculate the commission you currently pay on OTA bookings (monthly revenue × OTA percentage × commission rate). We then calculate the saving if you shift your target percentage of bookings from OTA to direct - at zero commission cost. The saving assumes you maintain the same total booking volume.
A realistic direct booking shift for an independent property implementing a deliberate direct strategy over 12 to 18 months is 15 to 25 percentage points. The properties NJoy Consulting works with typically achieve this within 18 months.
Read: How to Reduce OTA Dependency →Want Help Achieving This?
NJoy Consulting builds direct booking strategies for hotels and tour operators across Southeast Asia and Europe.
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Benchmarks
Independent properties in Southeast Asia typically have 20–35% direct bookings. After 18 months of deliberate strategy, high-performing properties reach 45–60%.
Booking.com: 15–17% | Agoda: 15–18% | Airbnb: 14–16% | Expedia: 18–25%