Google Business Profile Audit Checklist for Travel Brands

40 travel-specific checks across setup, photos, reviews, posts, and local SEO signals. Tick each item to get your score - then share or request a professional audit.

Your Score

0 / 40 Not Started

Posts & Updates

At least one GBP Post published in the last 30 days Seasonal offers or events published as posts Direct booking link included in at least one active post Q&A section seeded with your 3 most common pre-booking questionsAdvanced Products or Services section is fully completedAdvanced

Local SEO Signals

Business name, address, and phone (NAP) is identical across all OTA and directory listingsCritical You appear in the Google Maps 3-Pack for your primary search termCritical Schema markup (LocalBusiness or Hotel type) is implemented on your websiteAdvanced Your website has a dedicated page for your location with the landmark named You are listed in at least 3 local directories beyond OTAs (e.g. local tourism board)

What Your Score Means

0 – 15 · Foundation

Critical gaps costing you bookings. Start with verification, address pin, and photos.

16 – 25 · Developing

Basic signals in place. Focus on review volume, post cadence, and NAP consistency.

26 – 33 · Established

Strong foundations. Unlock more with Q&A seeding, video, schema markup, and multi-language reviews.

34 – 40 · Optimised

Top 5% of travel properties. Maintain monthly and watch for algorithm updates.

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Also Useful

Start Here Guide → AI Search Self-Assessment → Peak Season Pricing Guide → OTA Calculator →

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Legend

Critical Highest ranking impact

Advanced For top-tier profiles

Unmarked = Standard priority