Travel SEO and Digital Marketing Services
Practical, honest work for hotels, tour operators, travel startups, and tourism boards across Southeast Asia and Europe. No retainer bloat. You work directly with Nathan.
SEO Audit
A full technical and content audit of your existing website. Covers: Core Web Vitals, indexing, schema markup, internal linking, content quality assessment, keyword gap analysis, and local SEO signals. Delivered as a prioritised action report - not a spreadsheet of problems, but a clear plan of what to fix first and why.
Best for: hotels, guesthouses, and tour operators who have a site but are not seeing organic traffic growth. Also used as a starting point for new client engagements to establish a baseline.
Typical timeframe: 7 to 10 business days
Content Strategy
A structured content plan built around the queries your potential guests are actually searching. Covers: keyword research, content gap analysis, content architecture mapping, and an editorial calendar with topic briefs. Includes guidance on which content types to prioritise - destination hubs, service pages, FAQ content, or local guides - based on your specific competitive position.
Best for: travel brands who are publishing content but not seeing results, or those starting from scratch and wanting a clear direction before investing in writing.
Typical timeframe: 10 to 14 business days
SEO Foundation Build
A complete organic search foundation for travel businesses starting from zero or rebuilding from scratch. Covers everything in the SEO Audit plus: technical implementation, schema markup setup, Google Business Profile optimisation, initial content production (three to five key pages), sitemap and robots.txt, and Google Search Console configuration. Everything needed to start building organic authority correctly.
Best for: new travel tech startups, guesthouses launching their first website, and tour operators who have relied entirely on OTAs and are ready to build a direct channel.
Typical timeframe: 4 to 6 weeks initial build, with optional monthly support thereafter
Local SEO for Hotels and Accommodation
Focused on the local search signals that determine whether your property appears in the Google Map Pack and Google Hotels results. Covers: Google Business Profile audit and optimisation, Google Hotels free booking links setup, review strategy and response templates, citation consistency audit across TripAdvisor, Booking.com, Agoda, and local directories, and local content guidance.
Best for: boutique hotels, guesthouses, and villa operators in Southeast Asia and Europe who want to reduce OTA dependency and capture more direct bookings from local and near-me searches.
Typical timeframe: 2 to 3 weeks initial setup, ongoing monthly management available
GEO and AI Visibility
Optimising your content and digital presence to be cited in Google AI Overviews, ChatGPT, Perplexity, and other AI search platforms. Covers: content restructuring for AI extraction, FAQ schema implementation, entity establishment across web sources, structured data audit, llms.txt creation, and monthly AI citation monitoring across key target queries.
Best for: travel brands who understand that zero-click search is here and want to ensure their brand is cited - positively and accurately - in the AI-generated answers that are replacing traditional search results for destination planning queries.
Typical timeframe: 3 to 4 weeks initial implementation, monthly monitoring and optimisation available
Multilingual SEO
Building search visibility in the language markets that matter for your specific guest mix. Covers: source market analysis, language-specific keyword research (Vietnamese, Korean, Thai, Bahasa Indonesia, French, and others), hreflang implementation, localised content production, and platform-specific guidance (Naver for Korean markets, Baidu for Chinese markets, Agoda for Southeast Asian OTA visibility).
Best for: tourism businesses in Southeast Asia serving regional as well as international travellers, particularly those in Cambodia, Vietnam, Thailand, and Bali where Korean, Vietnamese, and Chinese visitor numbers are growing significantly.
Typical timeframe: varies by language scope; single-language implementation typically 3 to 4 weeks
Monthly Retainer
Ongoing SEO and content support for travel brands who want a consistent, senior-level presence without the overhead of an agency. Typically covers: monthly content production (two to four pieces), technical SEO monitoring and maintenance, Search Console and analytics review, and strategic guidance on any emerging opportunities or issues. All work delivered directly by Nathan, not delegated to junior staff.
Best for: established hotels, tour operators, and travel tech companies who have built their foundation and want consistent, compounding growth rather than one-off project bursts.
Minimum engagement: 1 month. Starting from $50 per month.
Not Sure Which Service?
Most engagements start with a conversation. Tell us where you are and what you are trying to achieve, and we will recommend the right starting point.
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How We Work
All work is delivered directly by Nathan James. There are no account managers between you and the person doing the work. Engagements are scoped clearly before they start, with no hidden upsells or scope creep.
We work with a small number of clients at any given time to maintain the quality and attention that each engagement requires. If you have a specific timeline or deadline, mention it - we will tell you honestly whether we can meet it.
Who We Work With
What Clients Say
“Nathan took us from 80% OTA dependency to under 55% in 14 months. The difference in retained revenue is significant.”
“800 organic sessions from zero in 6 months. Real users, real engagement.”
“Within 3 months we appeared in local search results for the first time.”
“Our content strategy now drives 40% of enquiries. Conversion is almost double our OTA channel.”
Full case studies available on enquiry.