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Digital strategy for brands that want to grow
SEO and content built for independent hotels, tour operators, and travel startups across Southeast Asia and Europe. Less OTA dependency, more direct bookings.
NJoy Consulting is an independent UK-based digital strategy and SEO consultancy founded by Nathan James, specialising in travel, tourism, hospitality and travel technology.
What is holding your website back?
Share the site and your Telegram username. Nathan will review it personally.
Getting found in 2026 takes SEO and GEO
Search has changed. People still Google, but more and more they ask AI - ChatGPT, Google's AI Overviews, Perplexity - and read the answer without ever clicking through. If your business is not showing up in both places, you are invisible to a growing share of the people looking for you.
SEO gets you ranking in traditional search - the local map pack, the near-me searches, the queries your customers actually type. For most small businesses it is still the highest-return marketing there is, and it compounds over time rather than stopping the moment you stop paying.
GEO - generative engine optimisation - gets your business named and cited inside AI answers. It is newer and moving fast, and the businesses getting it right now are building a lead that will be hard to catch later.
We build content and websites that do both at once: clear, credible, well-structured, and genuinely useful - so real people and the AI tools that increasingly answer for them both point to you. See how we can help →
Not sure where to start?
Two short reads to get you going - the fundamentals of getting found locally, and what actually makes a small-business website rank in 2026.